Landing Page Optimization

If you are new to landing page optimization (LPO), this course will teach you the fundamentals and give you everything you need to get off to a flying start. We’ll cover everything from the characteristics, elements and structure of an effective landing page to how to conduct quantitative and qualitative research. We’ll also delve into areas of behavioral psychology and learn about concepts like awareness levels and user friction. Your instructor, Michael Aagaard, has been working full time with CRO/LPO since 2008 and this course is based on the process and tactics he uses every day in his client work. This means that everything in this course is based on extensive experience and reflective of what LPO looks like in the real world. The lessons are focused on being highly practical, so you can take what you learn and apply it right away.