Boost your experiment win rate with insights from Neuromarketing, Behavioral Design, and psychology. This course teaches a simple, effective framework for impactful results.
Heuristic Evaluation
The fundamental paradox of our work: We are not optimizing websites – we are changing user behavior. Every website is a trigger to change behavior. What we call a bounce rate is a user’s decision to leave. A conversion is the user’s decision to buy. But what makes people behave the way they do? There are dozens of research methods to analyze websites, but the framework taught in this course stands out because it is simple, applicable and holistic